Digital Auditing

Benchmark your hotel’s digital presence

WE AUDIT YOUR ONLINE PRESENCE

No need to explain the importance of a good online presence to develop your hotel business today.

However, it can be quite challenging to get your share of the business versus your competitors or just defining the right digital strategies between OTAs, Meta Search, your own website, SEO/SEM, ads, e-reputation, social media, email marketing, influencers, and new trends like chatbots or IA.

SO, HOW IS YOUR ONLINE PRESENCE TODAY?

  • How is your ranking on OTAs?
  • What are you doing to improve your visibility?
  • Is your hotel website responsive?
  • Do you have a performant booking engine?
  • Are your rates competitive?
  • How is your content?
  • Your pictures are HD?
  • Do you know what people are saying about your hotel?

Unfortunately, you don´t have too much time to analyze every single aspect of your online presence, and you may lose opportunities to drive more business from partners or directly.

HWS CAN CONDUCTING DIFFERENT ANALYSIS

  • Your content on OTAs (rooms, policies, pictures…)
  • Your competitiveness
  • Your website designs
  • Your booking engine
  • Your social media pages
  • Your e-reputation
  • Your presence on google and metasearch

WE OFFER RECOMMENDATIONS 

  • On your website,
  • Your booking engine,
  • Your online partnerships,

AND WE HELP YOU

  • Finding new relevant partners for your market
  • New technology solutions to drive more direct and indirect bookings
  • Defining new strategies

WHY CHOOSING HWS?

3 words: Experience, Network, Trust in the market.
We help the world´s leading travel brand to access the African market with minimal effort and investment.
1

Africa is not a Country, we know it, reason why we are successful

15 K+

Database of more than 15K properties in Africa

50 countries

Team, Agents or Resellers locally based covering the African continent

50 years

Of combined experience in the hotel, online, technology industry